When new and exciting vacancies arise, it can be difficult to attract talent throughout periods of economic uncertainty. For many, taking the leap of finding a new job in unpredictable circumstances can require a vacancy to be more beneficial to them than their current position. Here are our top tips for attracting top talent during periods of uncertainty.
1. Salary transparency
A poll conducted by us found that 64% of respondents would not apply for a role if the salary in a job advert was described as ‘competitive’. A simple way to attract talent is to be transparent about the salary available for your vacancy. If it is not possible to display a direct salary, then applying a salary range to the advertisement is a perfect way to attract candidates and open the conversation about their salary expectations. In the current market, candidates do not want to dig for further information, so displaying salary ranges could be make or break when it comes to applying. For example, if the role is advertised as a £30,000 per annum salary, a great salary range would be £25,000-£45,000.
2. Benefits packages
Displaying elements of a benefits package in a job advertisement can often show talent the value of the role beyond the salary. Often a company may have great benefits without even knowing it. Whether you’re offering extra holidays, healthcare schemes, or free gym memberships, these additional extras can inform individuals of company culture and bonus features of the role, which in turn boost the attractiveness of your vacancy.
3. Clear and concise recruitment process
Reassessing the recruitment process to make it as simple and quick as possible can also help attract top talent. If candidates are already questioning leaving their current role, a long and over complicated hiring process will almost certainly turn them away from completing the application process. Be clear, efficient, and concise in your hiring and talent will be more likely to be attracted to the company. For example, assessment centres can often be a huge put off to potential candidates as will a long multi-stage recruitment process. If a recruitment process must have multiple steps, 2 stages may be considered an optimum amount.
4. Flexibility
In a post-pandemic world, flexibility has become an attractive trait when looking for new roles and employers. Being open to flexibility, whether it be hybrid working or adjustments for family life, could be a key selling point for potential candidates.
5. Investment in employees
Job seekers are often keen to find roles with companies that will invest in their growth and professional development. Providing opportunities for training and mentoring can attract top talent and shed light on their ability to grow with the company. This is particularly appealing in times of uncertainty as candidates, who may already be wary of looking for a new role, may feel more inclined to apply based on the job security of the role.
If you need help finding top talent for your vacancies, get in touch with our recruitment teams to help expand your search.