Consumer Engagement Strategist

CK Group is recruiting for a Consumer Engagement Strategist B2B to join a company in the pharmaceutical industry on a contract basis for 12 months.

Salary:

From £25.60 to £34.14 per hour PAYE

Consumer Engagement Strategist B2B Role:

• Build understandiNg of the consumer within the B2B space; segmentation, personas, landscape, ability to operate & regulatory environment.

• Develop the strategy for consumer engagement plans for next 5yrs.
• Developing a clear test and learn pilot plan for working with B2B Partners.

• Work with internal cross-functional teams to drive capability, clarity, communication and alignment on the consumer campaigns e.g. (Marketing, Market research, Digital, Sales, Medical Affairs, Legal) and external partners (Agency, Vendors).

• Bachelor's degree
• Proven experience of over 7+ years in consumer marketing.

• Excellent leadership and team management skills, with a track record of building and motivating high-performing teams.
• In-depth knowledge of consumer data, insights & planning techniques and tools.

• Experience working with agencies:

  media, creative & research.

• High proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.
• Outstanding communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas clearly and persuasively.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Resilience

  & experience in driving consumer transformation within a healthcare setting.

Our client is one of the largest pharmaceutical companies in the world. They focus on finding answers for some of the world's most urgent medical needs.

Location:

This role is based at our clients site in Basingstoke for 2/3 days per week, and remote the rest of the week.

Apply:

For more information, or to apply for this Consumer Engagement Strategist B2B please contact the Key Accounts Team on 01438 870011 or email pharmacontracts@ckagroup.co.uk. Please quote reference 162495.

It is essential that applicants hold entitlement to work in the UK

Please note:

This role may be subject to a satisfactory basic Disclosure and Barring Service (DBS) check.